Three Critical Mistakes Your Event Team is Making and How to Course Correct

Neil Wu Becker is an award-winning marketing and communications executive who has led global teams at a variety of IT, security and enterprise software firms – from Dow Jones Component and bellwether stock companies to small-caps and pre-IPO unicorns. He is an adviser for startups and has been a CMO for various companies. He is also co-founder NextBound, which provides interim CMO and proxy CMO services, as well as brand marketing, PR, and corporate communication services combined.

Maeve Naughton is the president and owner of MKN Consulting Group, a company that provides partner marketing consultations for tech companies. She has 25 years of experience creating event sponsorship programs, driving millions in revenue for large customer events and regional conferences. As an experienced marketing professional, Maeve focuses on lead generation to support sales and channel revenue goals by creating customer reference programs.

Here’s a glimpse of what you’ll learn:

• Understanding the varied impact of events on analyst relations, media, and lead generation
• How expanding skill sets beyond traditional logistics to include positioning, messaging, and content creation will be increasingly valuable
• Why event practitioners should proactively educate company executives about event strategies